If you haven't read Steven Johnson's excellent book about popular culture "Everything That's Bad is Good for You", I strongly recommend that you do. Here he is talking at a recent Handheld Learning conference, updating the book with more recent examples of how popular culture is, in fact, making us smarter. I think the recent conversations we've been having as a group are also evidence that this is true and I wonder if we need to change the title of our summer event to reflect the central metaphor of a game? I'm not suggesting that the food angle isn't a good one and that it shouldn't be the ultimate pay-off, but the interactivity and non-linear nature of the experiences we are hoping to provide in our event are better represented by the game idea. Just a thought.