The posts on the project blog are interesting too. The most recent one reveals the trials and tribulations of digital communication. After a brief flurry of interest near the publication of the initial video on YouTube, the class became disheartened that it had not gone viral. However, their message had certainly hit home at a local level, garnering an emotional response from the school's district superintendent. Now, it appears, the video has been picked up and promoted by various folks and is gathering a broader audience.
The construction of an online campaign is a fantastic way for young people to learn about digital tools but, most importantly, provides them with an opportunity to have their voices heard beyond the classroom and/or school where they happen to study. In the process, they can learn about the rights and responsibilities of authors and publishers, the etiquette of the internet, the various techniques for building (and keeping) an audience and the need to support their online campaign with all the conventional features of democracy: meetings, interviews, ballots, speeches, conferences etc.
I really hope this campaign continues to develop and reach educators and young people (and perhaps even politicians) across the globe. I wish the young people responsible for it every success in developing their already considerable skills.