Tallis has just embarked on a long overdue attempt to secure a consistent graphic identity. This will hopefully incorporate a new logo, stationary, uniform badge and signage concept for the new school. As you are no doubt aware, there are currently 3 or 4 competing logos including the old piano keys, the handwritten text and the latest grid of coloured dots. In order to sort this out, at least for the foreseeable future, we have engaged the services of Tak! Design, the guys who created the Homepage blogging gallery, Tallis Talk and Tallis Shorts. Last week we held an initial briefing meeting to which staff and students were invited as the client team. We had a long discussion about the vision for the school and our requirements, especially in terms of a new logo.
For those of you who may be interested in this sort of thing, I came across the following blog entry which compares the shoddy branding attempts by London Boroughs to the incredibly sophisticated solution arrived at by local government in Tokyo. Each Tokyo borough has its own flag and whilst they are all different, they share a consistency of design that creates an impressive overall effect. What do you think?